Resume

EXPERIENCE

April 2009 to Present

President/Founder, PTASECURE.COM, Fairfield, CT

Based on success of the website created for the Tomlinson Middle School PTA, developed a customizable secure website solution for Parent Teacher Associations and Organizations that provides an easy-to-use online contact management sstem and administrative tools to manage users, process online membership payments, and automate tasks and reporting.

June 2008 to June 2009

Web Designer, Tomlinson Middle School PTA, Fairfield, CT

Conceived, designed, and maintained a website for the Tomlinson Middle School PTA.

Built a secure web e-commerce portal which allows members to join and pay their membership dues online, and gives them exclusive access to an online directory.Increased net income by attracting more members and generating more donations despite historic downturn in the economy.Created an online content management system which reduced manual bookkeeping tasks and streamlined administrative responsibilities. Designed real-time statistical reports to provide timely and accurate information for targeted email communications and analysis.

Sept. 2007 to Present

Directory of Web Communications, St. Anthony of Padua Church, Fairfield, CT

Proposed and created a website for St. Anthony of Padua Church that reduces administrative tasks and expenses, and encourages community involvement.

June 2006 to Present

Freelance Web Designer, Fairfield, CT

Designed websites for clients to help them attract new customers and sell products online. Clients include a real estate agent, a jewelry designer, and a home & estate sales service. Took digital photos, designed and published email newsletters and brochures, and provided website training. Wrote and distributed press release, complete with digital photos, to announce the grand opening of Robek’s in Fairfield. Obtained press coverage in local newspapers which included a feature story in the Fairfield Citizen.Created website blog on my exterior home renovation to document the process and costs associated with the installation of an in-ground swimming pool. Blog includes pop-up photo galleries, slide shows, and embedded YouTube videos.

Oct. 1998 to Present

President/Founder, SmartCollecting.com, Fairfield, CT

Created Smartcollecting.com, a database driven website for collectors, which generated $70,000 in advertising revenue, affiliate programs, and donations within the first year and has remained profitable for nearly a decade.

Developed and executed an online marketing campaign which attracted as many as 1.5 million viewers per month and generated over 20,000 international subscribers to an email newsletter.Automated dynamic data collection to facilitate the authoring of interactive PDF Price Guides that are sold as digital downloads online.Hired specialist to design a custom classifieds section with a member feedback system that attracted over 6,000 users. Fairfield University Graduate School paid guest speaker for two finance courses and 2001 Southern California’s Collectibles Show guest celebrity.

January 2004 to December 2005

Web Designer, St. Vincent’s College, Bridgeport, CT

Redesigned St. Vincent’s College’s website to provide a unified and consistent look with St. Vincent's Hospital and other associated organizations. Developed an online application procedure and form, and provided a searchable database of course offerings which helped increase applications to St. Vincent’s College.

1999 - 2005

Adjunct Instructor, St. Vincent’s College, Bridgeport, CT

Expanded continuing education program by creating new course offerings, curriculum, and training materials. Taught classes on popular software applications and held employee training classes. Subjects included Microsoft Word, Excel, Outlook, PowerPoint, and Access, plus Digital Photography, Personal Computing, Internet, and Email.

November 1992 to January 2003

Freelance Writer, Fairfield, CT

Pitched story ideas and was hired to write dozens of articles that were published in national magazines and newspapers including Mary Beth’s Beanie World, Ty Beanie’s & More, Hot Toys, and Connecticut County Kids.

1985-1989

Associate Advertising & Public Relations Manager, The Black & Decker Corp., Shelton, CT

Essential player in the management of a $28 million marketing program to transition GE Small Appliances to the Black & Decker brand name, which included national advertising, public relations, sales promotions, and special events.

Spearheaded the creation of a marketing brochure, executed by the in-house creative department and selected over outside ad agency’s proposals, to augment marketing campaign for a new product line.Directed consultants to execute programs within budget and on schedule.Supervised production of television commercials in New York City and Los Angeles, California.Developed and implemented special promotions which included a Kitchen Makeover Contest with Good Housekeeping magazine and a bridal program with national retailers.

1983-1985

Marketing Communications Specialist, TSI International, The Dun & Bradstreet Corp., Wilton, CT

Assisted in the marketing of TSI International Software products to businesses, and coordinated special events.

Developed and executed a marketing plan for a national training seminar which increased attendance by 28% and revenue by 200%. Utilized excellent written communication and organization skills to edit and produce a quarterly company magazine. Evaluated hotels throughout U.S. for possible seminar locations and negotiated discounted rates.Selected, trained and supervised the position of marketing assistant.  

1983

Assistant Account Executive, Mintz & Hoke, Inc., Avon, CT

Developed and executed a variety of projects in the departments of account management, public relations, media, and research.

Serviced consumer, industrial and financial accounts and developed solid client relationships. Obtained press coverage for consumer packaged goods accounts.Planned, recommended and executed media buys. Coordinated and conducted market research.

 

1982

Marketing Assistant, General Electric Co., Plainville, CT

Worked with an outside advertising agency to market electrical distribution equipment to distributors and contractors and supervised in-house print production of sales promotion materials, newsletters, and internal communications.

Managed multiple project simultaneously that met tight time constraints and were within budget.Conducted brand-awareness analysis study to evaluate marketing effectiveness.

EDUCATION

1985 - 1987

University of Connecticut Graduate School, Stamford, CT

Completed 5 graduate courses in the MBA program including accounting, economics and marketing

1980 - 1983

Bachelor of Arts in Mass Communications, Cum Laude, May 1983

University of Hartford, West Hartford, CT

Resident Assistant, 1981-1983

TECHNOLOGY

HTML, ASP, Adobe Dreamweaver CS4 and Photoshop Elements, Macromedia Dreamweaver MX, Microsoft Access, Excel, Movie Maker, Outlook, PowerPoint, Publisher, and Word, Muvee AutoProducer 5.0, Punch Home Design AS400, Scrapbook Factory Deluxe, Ulead Photo Impact and VideoStudio.